Dr.G. Santhoshkumar, Dr. D. Abraham Pradeep, Mrs. Vidhya Shree S, Dr Akila S,DR.Latha HR5, C. Vani 2026. Sustainable Consumer Behaviour and Green Marketing Strategies: Examining Their Influence on Brand Loyalty in Emerging Markets. Journal of Daoist Studies. 19, S9 (Jul. 2026), 236–248.