Dr Nagunuri Srinivas, A. Pranith Reddy (2026) “SOCIAL COMMERCE AND LIVE-STREAM SHOPPING: DRIVERS OF IMPULSIVE PURCHASE BEHAVIOR”, Journal of Daoist Studies, 19(S8), pp. 812–826. Available at: https://journalofdaoiststudies.org/index.php/journal/article/view/1505 (Accessed: 28 July 2026).