Dr. Veena. S, Mr. Karthik Raja Sundaresan, (2026) “DECODING INVESTMENT PREFERENCES OF WOMEN INVESTORS: A Conjoint Analysis Integrating Behavioural Finance Perspectives in the Indian Context”, Journal of Daoist Studies, 19(S10), pp. 1392–1403. Available at: https://journalofdaoiststudies.org/index.php/journal/article/view/2015 (Accessed: 24 August 2026).