Amrit Kumar Mohapatra Gouri Shankar Sethi Prof. (Dr.) Kishore Kumar Das. “UNDERSTANDING THE EFFECTIVENESS OF ESG ADVERTISING ON CONSUMER PURCHASE INTENTION: AN ELABORATION LIKELIHOOD AND DAGAMAR MODEL APPROACH”. Journal of Daoist Studies, vol. 19, no. S8, July 2026, pp. 953-67, https://journalofdaoiststudies.org/index.php/journal/article/view/1516.