Dr. Prashant B. Kalaskar, Dr. Swayam Prakash Singh, Krushna Prasad Mishra. “Wu Wei and Consumer Decision Making: A Study of Minimalist Marketing in Urban Indian Market”. Journal of Daoist Studies, vol. 19, no. S1, June 2026, pp. 592-9, https://journalofdaoiststudies.org/index.php/journal/article/view/157.