Digital Transformation and Strategic Orientation: An Integrated Framework for Organizational Excellence

Abstract

This study looks at how digital transformation helps businesses today. It is about using technologies to make businesses work better and be more flexible. The study checks how using tools in line with business goals affects how well a company does. It says that focusing on customers and using technology are key to being competitive. The study also talks about abilities like keeping up with technology changes changing resources and adjusting business processes. These help with efficiency and making customers happy. The study gives information for managers who want to improve their businesses. It also suggests ideas for digital transformation in different industries.