DETERMINANTS OF PUBLIC PERCEPTION TOWARD THE ADOPTION OF DIGITAL TECHNOLOGY IN PUBLIC SERVICES IN ENREKANG REGENCY

Abstract

The urgency of adopting digital services in public administration has become a central agenda for improving efficiency, transparency, and citizen participation. This study aims to identify the determinants of public perception regarding the adoption of digital services in Enrekang Regency, Indonesia. A mixed-method design was employed, combining a survey of 342 respondents with in-depth interviews and focus group discussions. Quantitative findings indicate high levels of Performance Expectancy (PE) and Behavioral Intention (BI), suggesting that citizens perceive clear benefits and show willingness to adopt digital services. However, weaknesses remain in Facilitating Conditions (FC), Contextual Relevance (CRS), and Resistance to Change, which limit broader adoption. Qualitative insights reinforce these findings, highlighting challenges in infrastructure, digital literacy, and cultural resistance. Policy implications emphasize the need for stronger internet infrastructure, massive digital literacy programs, and simplified, user-friendly service design.