Exploring Halal Food Product Branding Models Through A Creative Industry Approach

Abstract

The creative industry is playing an increasingly important role in the development of the world economy, especially in the matter of branding products. This paper examines how the factors of the creative industry, such as film, animation, visual design, and digital marketing, can be applied in developing an innovative product branding concept. The case study of Aris Burger is an illustration of how creative branding leads to the success of a brand and renders it more competitive and acceptable in the market. The given research is qualitative and is constituted by the advantages of the case study, interviews with creative experts in the industry, in-depth analysis of visual material and marketing media content. The findings indicate that through the visual and narrative elements in branding practices, one will be able not only to augment brand awareness, but the application of visual and narrative elements of a brand can create an emotional attachment with customers and can generate brand loyalty. The study also stresses the need to do market research and be creative in finding adaptation strategies with respect to ensuring the effectiveness of marketing campaigns. Finally, inclusion of the creative industry in branding strategies will make a substantial contribution to shaping brand identity and enhancing the product in terms of competitiveness in the local and international markets