AI-Based English Language Learning Platforms for Management Students: A Descriptive Study of Adoption and Effectiveness

Abstract

Artificial Intelligence (AI) has revolutionized the field of language learning, offering personalized, interactive, and adaptive educational experiences. The purpose of this research is to discuss the implementation and impact of language learning applications with artificial intelligence among the management students. This research engages the understanding of students' awareness, usage patterns, perceived benefits, and issues relating to the use of AI-based tools like intelligent tutoring systems, chatbots, speech recognition applications, and personalized learning platforms. Descriptive research design was used and the data obtained from management students in the structured questionnaires. The results show that AI-based platforms effectively boost vocabulary learning and grammar accuracy and that they help users improve their communication skills and pronunciation and become more confident in the English language. Students felt good about their learning activities because of an immediate response to their learning, flexibility in learning activities, and learning activities engaging with individualized content delivery. But, the drawbacks on technical limitations, internet connectivity and excessive dependence on technological devices were also noted. The study finds that the AI English language learning platforms are effective learning aids for enhancing English language skills among management students, and also support their academic and professional preparation in business world in a global society.