Analyzing Cultural Phenomenon of pride on the use of the Filipino Language Amid English Language Dominance

Abstract

       This study investigates the cultural phenomenon of pride in the use of the Filipino language amid the growing dominance of English in Philippine society specifically, Northeastern Mindanao scenario. Anchored on Language Attitude Theory and supported by Ethnolinguistic Identity Theory, the research examines how linguistic pride shapes language choices and reflects broader identity negotiations within a multilingual nation. Despite the long-recognized importance of Filipino as a marker of national identity, existing literature reveals a gap in understanding how contemporary Filipino adults particularly professionals who operate in English-dominated environments currently perceive and enact pride in their national language. Moreover, few studies have explored how such pride has evolved across generations in the context of globalization, media influence, and shifting socio-economic demands. Using a qualitative research design, the study employs purposive sampling to select 25 Filipino professionals and adults from diverse age groups and work sectors. Semi-structured interviews will explore participants’ levels of pride in using Filipino, their perceptions of its relevance, and the factors influencing their preference for Filipino or English in varied communicative settings. The interview protocol also investigates perceived historical changes in linguistic pride and the socio-cultural forces contributing to these shifts. The study is expected to reveal nuanced and generationally varied expressions of linguistic pride ranging from strong emotional identification with Filipino as a symbol of cultural belonging to subtle declines in its perceived utility in academic and professional domains. Findings are anticipated to show that while English remains dominant in formal contexts, Filipino continues to serve as a core identity resource, with pride manifesting in selective yet meaningful ways. Ultimately, the study aims to contribute to a deeper understanding of how Filipino professionals negotiate identity, practicality, and cultural loyalty through language use in an increasingly globalized linguistic landscape.