Investigating the Impact of Authentic Leadership on Organizational Citizenship Behavior with the moderating role of work-life balance among young employees in the Pharmaceutical Industry

Abstract

Abstract: In the contemporary workplace, the significance of authentic leadership in fostering organizational citizenship behavior (OCB) has gained substantial attention. This study focuses on the pharmaceutical industry, where the emergence of Generation Z employees adds complexity to understanding the interplay between authentic leadership, OCB, and work-life balance. Drawing on Authentic Leadership Theory (ALT) and Social Exchange Theory (SET), this research investigates how authenticity dimensions influence OCB and explores the moderating role of work-life balance. Theoretical underpinnings emphasize dimensions such as self-awareness, morality, transparency, balanced processing, integrity, trustworthiness, and expertise. Hypotheses development posits positive relationships between authenticity dimensions and OCB. Additionally, the study proposes that work-life balance moderates these relationships. Through empirical evidence and insights, this research aims to provide actionable recommendations for organizational leaders to cultivate authentic leadership practices and supportive work environments for Generation Z employees in the pharmaceutical industry. By bridging theory and practice, this study contributes to advancing understanding and optimizing organizational outcomes in the evolving workplace landscape.