A Method Analysis of Tourist Motivations for choosing Haryana Tourism Corporation Accommodations over Private Alternatives

Abstract

This study uses a mixed-method technique to look into the variables influencing tourists' decisions to choose Haryana Tourism Corporation (HTC) accommodations over private alternatives in India. Combining quantitative surveys (n=1,250) with qualitative interviews (n=30). the research shows a comprehensive understanding of tourist motivations in this context. Factor analysis revealed five key motivational dimensions: Value for Money, Cultural Authenticity, Trust and Reliability, Amenities and Services, and Location and Accessibility. Multiple regression analysis indicated that Value for Money, Cultural Authenticity, and Trust and Reliability were the strongest predictors of choosing HTC accommodations. Qualitative findings highlighted the roles of nostalgia, familiarity, and perceived contribution to the local economy in decision-making. Significant differences in motivations were found across age groups, with younger tourists prioritizing value and older tourists emphasizing cultural experiences. The study reveals that HTC's competitive advantage lies in offering affordable, culturally authentic experiences backed by government reliability. However, perceived limitations in modern amenities present challenges. The study shows important outcomes for both public as well as private sector tourism and all its stakeholders in Haryana and similar contexts, suggesting strategies for leveraging cultural assets, targeted marketing, and potential public-private partnerships in tourism development.